SRS Acquiom
SRS Acquiom streamlines M&A and loan agency deals, delivering a smarter process from beginning to end. As a challenger brand in a traditionalist industry, they have relied on Legion for nearly a decade to maintain and evolve the brand during a period of continuous growth.
Industry
Financial Services
Service
Brand | Strategy | Web | UX | Design | Content Creation
Website experience
A single expert partner for the full deal lifecycle
SRS Acquiom’s core value proposition is a smoother, more seamless client experience. We wanted the new website to reflect this ease and simplicity.
By reorganizing the site architecture, improving performance and sharpening messaging and design, we positioned SRS Acquiom as the go-to partner for a single seamless deal process — something no other competitor can claim.
Website experience
A single expert partner for the full deal lifecycle
SRS Acquiom’s core value proposition is a smoother, more seamless client experience. We wanted the new website to reflect this ease and simplicity.
By reorganizing the site architecture, improving performance and sharpening messaging and design, we positioned SRS Acquiom as the go-to partner for a single seamless deal process — something no other competitor can claim.
Advertising campaigns
Cutting through the blah
Financial services ads are notoriously “safe” and dry. We have brainstormed, developed and executed two long-running campaigns throughout the years that emphasize SRS Acquiom’s challenger brand status with provocative copy that shines amidst their competitors' lackluster ads.
Advertising campaigns
Cutting through the blah
Financial services ads are notoriously “safe” and dry. We have brainstormed, developed and executed two long-running campaigns throughout the years that emphasize SRS Acquiom’s challenger brand status with provocative copy that shines amidst their competitors' lackluster ads.
Direct Mail
Making an impression
There is a huge — and often missed — opportunity to surprise and delight with direct mail gifts, sending something the recipient will continue to use regularly for years afterward.
During our long engagement with SRS Acquiom, we've sent picnic baskets, combination mug warmer/phone chargers and the unexpected pairing of champagne and potato chips, all accompanied by clever messaging that ties the gift back to SRS Acquiom's suite of services in a memorable way.
Direct Mail
Making an impression
There is a huge — and often missed — opportunity to surprise and delight with direct mail gifts, sending something the recipient will continue to use regularly for years afterward.
During our long engagement with SRS Acquiom, we've sent picnic baskets, combination mug warmer/phone chargers and the unexpected pairing of champagne and potato chips, all accompanied by clever messaging that ties the gift back to SRS Acquiom's suite of services in a memorable way.
BRAND GUIDELINES
After our latest brand refresh, we delivered a thorough guidelines document detailing best practices for replicating the brand across all marketing channels.
