Mitsubishi Electric
Mitsubishi Electric is a 100+ year-old company with a legacy of innovating high-quality solutions that improve people’s lives. They came to Legion to help them develop and then communicate a cohesive story about their sustainability efforts in the U.S.
Industry
Manufacturing
Service
Campaign Strategy | Design | Content | Web | Video | Print | Social
Mitsubishi Electric is committed to the pursuit of continuous improvement, in their own products, in the communities they serve and in the world at large. This commitment informed our Greater Than campaign and its three pillars: Greater Company, Greater Community, Greater World.
Campaign Strategy
Changes for the Better
Our challenge was to create a campaign that could ladder up to the company tagline (“Changes for the Better”) while also laddering down to each individual business and facility.
We conducted stakeholder interviews across business lines to ensure that our recommendation would serve everyone's needs equally.
Campaign anthem
We developed a high-energy anthem video to introduce the campaign and drive excitement, both internally and externally. The video highlights the pillars of the campaign and presents a variety of current initiatives and goals under each pillar.
A new home for sustainability
Once we had the campaign look and feel, it was time to translate the story across all relevant touchpoints. We developed four new pages on the existing Mitsubishi Electric U.S. website to capture and reposition their already rich sustainability story within the Greater Than framework.
Empowering the team
We developed print and digital collateral for the business development team and others to begin presenting sustainability at Mitsubishi Electric through the lens of Greater Than. The one-pager leave-behind and a suite of presentation slides provide scannable snapshots of the campaign.
