Art.com
Trends International came to us after their acquisition of Art.com, the world’s largest collection of premium-quality art prints. The industry leader needed a refresh to stay relevant amongst smaller competitors boasting more elevated, trendy and artsy digital experiences.
Industry
E-commerce & art
Service
Brand Strategy • Campaign Strategy • Customer Research • Design • Content • Brand Guidelines
Art.com needed more than a visual update — we needed to reaffirm their values, their place in the industry and their role as a companion in customers' journeys of self-discovery through art.
MESSAGING FRAMEWORK
Discover the art of you
We began by analyzing customer and employee insights, uncovering a core message focused on self-expression: art should reflect who we are, be accessible to everyone, and last a lifetime.
Building on these insights, we developed a cohesive brand messaging framework to serve as a blueprint for the rest of our work.
MESSAGING FRAMEWORK
Discover the art of you
We began by analyzing customer and employee insights, uncovering a core message focused on self-expression: art should reflect who we are, be accessible to everyone, and last a lifetime.
Building on these insights, we developed a cohesive brand messaging framework to serve as a blueprint for the rest of our work.
Visual identity
Legion updated Art.com's logo with renewed boldness and playfulness. Our evolution activates the square — an element already present in Art.com's logo — transforming it into a frame, a window and a building block for a range of logo variations. This flexibility mimics the vast collection of masterpieces available on Art.com.
CAMPAIGN ACTIVATION
Putting theory into practice
After putting the finishing touches on a fresh brand story and visual identity, we developed a series of collateral templates for web, social and email as proof of concept, ensuring the internal team has the resources they need to bring the new look and feel to life.
CAMPAIGN ACTIVATION
Putting theory into practice
After putting the finishing touches on a fresh brand story and visual identity, we developed a series of collateral templates for web, social and email as proof of concept, ensuring the internal team has the resources they need to bring the new look and feel to life.
Brand Guidelines
We developed dynamic brand guidelines for the renewed Art.com identity, showing the internal team how to capture the fun and energy in Legion’s design. The guidelines cover every key element — from the signature square grid and modular color system to diverse logo configurations — ensuring consistent brand expression at every touchpoint.
