The Daly Bagel

The Daly Bagel is a bagel shop in Oak Park, Illinois, specializing in East Coast bagels with a Midwest twist. They’ve grown rapidly from a home kitchen to a bustling downtown business with a devoted clientele.

The founder came to Legion Collective as she was about to take the crucial step of seeking out and opening a storefront. We helped her brand the business, build a website and develop the look and feel of the new brick-and-mortar space.


The Daly Bagel


Food & Beverage


Branding / Visual Identity / Design / Content / E-Commerce / UX / Environmental Design

We wanted the brand and the physical experience to celebrate the pure joy of the perfect bagel: classic, comfortable, a little nostalgic, with room for whimsy and a unique flair. The Daly Bagel is a neighborhood favorite, and we wanted to capture that neighborly essence.


Great bagels deserve great coffee.

We organized a collaboration between The Daly Bagel and Chicago favorite Dark Matter Coffee, because every great bagel deserves great coffee to go along with it. The collab is so popular, it flies off the shelves.

Customer Experience

A welcoming neighborhood bagel shop.

For the storefront, our goal was to create a sophisticated experience that still felt welcoming and warm. Bright, airy decor elevates the look and feel, while a chalkboard menu and whimsical artwork grounds the space and lends it neighborly friendliness.


The online experience.

Especially for a business that opened in April 2020, ensuring customers could find everything they needed — and order for contactless pickup — on the website was critical. We developed a simple, beautiful, user-friendly website as well as an online ordering system.