Chicago Public Schools

Home to over 360,000 students and 60,000 teachers and staff, Chicago Public Schools does not take change lightly. We helped CPS articulate a refreshed brand through their new website. The design had to function across storytelling, detailed app-like interfaces and simple informational pages, with over 900 different pages of content accounted for. We developed a design system that is content-first, with a modular structure that recedes into the background.

Client

Chicago Public Schools

Industry

Education

Services

Branding / Strategy / UX / Design

Standards

From our design system, we then helped them define best practices for photography, illustrations, typography and icons. We translated all of this work into a new website that combines whimsy and data into an inspiring user experience.

Website

Engaging kids and parents.

With the CPS website, we had the unique challenge of designing for very text-heavy pages alongside very text-light ones. We designed for balance across the site by bringing washes of pastels and bright visuals to text-light pages, and plenty of white space and bold color to text-heavy ones.

Brand Guidelines

Once we had run our design system through the paces of developing a public-facing website, we codified the results in a set of digital brand guidelines for CPS to use as they continue to create new pages, microsites and other materials. These guidelines provide a foundation to ensure future marketing stays true to the essence of the brand.